Real-Time Marketing Software Market

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Real-time marketing is marketing performed “on-the-fly” to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire appropriate customers for a given ‘pre-defined’ offer. The dynamic ‘just-in-time’ decision making behind a real-time offer aims to exploit a given customer interaction defined by web-site clicks or verbal contact centre conversation.

In 2018, the global Real-Time Marketing Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019–2025.

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This report focuses on the global Real-Time Marketing Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-Time Marketing Software development in United States, Europe and China.

The key players covered in this study

  • IBM
  • Oracle
  • Pegasystems
  • SAP SE
  • Salesforce.com
  • Darwin Pricing
  • Pega
  • Pinpoint Systems

Market segment by Type, the product can be split into

  • Cloud-Based
  • On-premises

Market segment by Application, split into

  • BFSI
  • IT and Telecom
  • Healthcare
  • Retail
  • Media and Entertainment
  • Manufacturing
  • Others

Market segment by Regions/Countries, this report covers

  • United States
  • Europe
  • China
  • Japan
  • Southeast Asia
  • India
  • Central & South America

The study objectives of this report are:

  1. To analyze global Real-Time Marketing Software status, future forecast, growth opportunity, key market and key players.
  2. To present the Real-Time Marketing Software development in United States, Europe and China.
  3. To strategically profile the key players and comprehensively analyze their development plan and strategies.
  4. To define, describe and forecast the market by product type, market and key regions.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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Table of content

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Real-Time Marketing Software Market Size Growth Rate by Type (2014–2025)
1.4.2 Cloud-Based
1.4.3 On-premises
1.5 Market by Application
1.5.1 Global Real-Time Marketing Software Market Share by Application (2014–2025)
1.5.2 BFSI
1.5.3 IT and Telecom
1.5.4 Healthcare
1.5.5 Retail
1.5.6 Media and Entertainment
1.5.7 Manufacturing
1.5.8 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Real-Time Marketing Software Market Size
2.2 Real-Time Marketing Software Growth Trends by Regions
2.2.1 Real-Time Marketing Software Market Size by Regions (2014–2025)
2.2.2 Real-Time Marketing Software Market Share by Regions (2014–2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Real-Time Marketing Software Market Size by Manufacturers
3.1.1 Global Real-Time Marketing Software Revenue by Manufacturers (2014–2019)
3.1.2 Global Real-Time Marketing Software Revenue Market Share by Manufacturers (2014–2019)
3.1.3 Global Real-Time Marketing Software Market Concentration Ratio (CR5 and HHI)
3.2 Real-Time Marketing Software K

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